Project Brief
Create a beverage brand and carton package design. The project was specific to designing carton beverages due to their eco-friendly material.
Solution
I created a milk brand called Blue Moon Milk. I wanted to convey a sense of sweetness to the brand, similar to dessert branding. To do this, I chose pastel colors and wave-like shapes.
Logo Sketches
Carton Sketches
Low-fidelity
My original logo sketches were inspired by spilt milk and incorporated the brand name, also referencing phases of the moon.
My original carton sketches used the freehand curved crescent shape from the logo form to create a cohesive design.
Mid-fidelity
I created packaging that mirrors the logo's imperfect curves. using negative space, I highlighted the natural style of the branding. For each flavor, two colors are used, reflecting the beverage and its flavor.
Digital Logo Marks
Chocolate Milk Carton
Original Milk Carton
Strawberry Milk Carton
